Identity-based motivation and consumer behavior
نویسندگان
چکیده
منابع مشابه
Identity-based motivation and consumer behavior
Choices are often identity-based yet the identity-to-choice link is not necessarily obvious for reasons articulated by the identity-based motivation model (Oyserman, D. (2009). Identity-based motivation: Implication for action-readiness, procedural readiness and consumer behavior. Journal of Consumer Psychology). Specifically, which identities are salient and what identities mean in the moment ...
متن کاملIdentity-based consumer behavior
a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...
متن کاملIdentity-Based Motivation: Constraints and Opportunities in Consumer Research.
This commentary underscores the integrative nature of the identity-based motivation model (Oyserman, 2009). We situate the model within existing literatures in psychology and consumer behavior, and illustrate its novel elements with research examples. Special attention is devoted to, 1) how product- and brand-based affordances constrain identity-based motivation processes and, 2) the mindsets a...
متن کاملIdentity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior
Choices are often identity-based but the linkage to identity is not necessarily explicit or obvious for a number of reasons. First, identities feel stable but are highly sensitive to situational cues. Second, identities include not only content but also readiness to act and to use procedures congruent with the identity. Third, identities can be subtly cued without conscious awareness. Fourth, w...
متن کاملIdentity-Based Motivation
People believe that they know who they are and that who they are matters for what they do. These core beliefs seem so inherent to conceptualizations of what it means to have a self as to require no empirical support. After all, what is the point of a concept of self if there is no stable thing to have a concept about, and who would care if that concept was stable if it was not useful in making ...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2009
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2009.06.001